Placement of context advertising in Yandex, will cover half the audience of Runet. We are committed to advertising budgets. The advantage is YAN (Yandex Advertising Network), which is presented in the form of banners on information sites.
The Google ad network is similar to Yandex and will be able to reach the remaining half of the audience. Also has fine-tuning filters and keywords. The advantage is advertising in search queries.
Instagram is gaining momentum, and advertising on this social networking sites will allow your business to find new markets.
VK advertising allows you to set impressions for group members, people of a certain age, gender, or interests. With such precise settings, the advertising company will spend the budget very optimally, and you will be able to attract exactly the target audience that interests you.
You should always start setting up contextual advertising with market analysis, after which you can predict the volume of customers and the cost of the monthly advertising budget. Properly tuned advertising can save up to 60-70% of the budget. For large projects, post-warranty technical support is required to monitor the market and configure current advertising companies for new realias.